Destination University

If your city or town wants to attract more consumers and more tax dollars, you must first have businesses that are capable of keeping local shopping at home, while also drawing more out-of-town customers.  We believe one of the best solutions to "Sales Leakage" is developing Destination Businesses in your community.

There are no “Silver Bullets” in changing a community.  Though business owners in your city might be looking for a “Big Fix” or for a "Big Brother" to magically turn their city around, reinventing a marketplace begins when the business owners themselves start creating compelling Consumer Destinations that prospects and visitors want to see.

Jon Schallert has spoken and consulted with over 500 communities across America.  His knowledge and understanding of what it takes to change a community into a Destination marketplace is the reason he is a sought after speaker by the International Downtown Association, the National Main Street Program, the International Council of Shopping Centers, and a host of small business organizations nationwide.

Jon’s expertise, along with other business experts and authors, is now available to every community across North America through Destination University and the Destination University Student Center. 

Read more under "What is DU?" to learn all the benefits of joining our Student Center.