Class List

When you become a Member of the Destination University Student Center, you will have access to all of these current and future webinars.  You can view any webinar at your convenience from any computer.  All you have to do is login, find the training you'd like to watch, click on the title and it begins.  It's that easy! 

» PLUS:  Every month there will be new webinars to view as we are continually taping new trainings.
» PLUS:  Every month we conduct a Live Webinar presented by one of our business experts where you can ask your own questions directly to them.  
» PLUS:  If you ever miss a Live Webinar, don't worry.  All Live broadcasts are recorded and available to view on-demand in the Destination University Student Center.  Just login when you have time and watch at your convenience.

Webinars are listed below by Topic Area.


BUSINESS APPEARANCE:
•  Capturing Customers in 7-Seconds When They Walk in Your Door
•  Store Windows That Drive Traffic and Sales
•  Effective Checkout Areas that Create Lasting Impressions and Sales
•  Using Customers in Your Graphic
•  Your Front Door Check List
•  Store Front Improvement 201
•  Making a Case for Store Front Improvement

BUSINESS STRATEGY:
•  Introduction to Becoming a Destination Business
•  Reevaluating Your Marketplace:  It's Bigger Than You Think
•  Understanding the 5 Consumer Time Zones
•  Capturing Must-Have Customers
•  Lessons From Alpha Dog Businesses
•  Achieving Your Business Goals Through Writing - Part 1

CUSTOMER SERVICE
•  How to Develop Ultra-Services That Customers Love
•  Getting Employees to Sell More to Every Customer

EMPLOYEE PERFORMANCE:
•  Using Humor in the Workplace:  Create a Stronger Business and a Better Team
•  Upgrade Your Lifestyle and Improve Your Business Results.  All at Once.
•  How to Successfully Motivate and Employ Generation Why?  Employees Ages 19-25
 
FINANCE:
•  Financial Straight Talk:  How to Keep More of What You Make
•  Understanding Your Sales Numbers:  How to Impact Traffic and Transactions
•  Discount Pricing Strategies:  What Works, What Doesn't, and Why  
•  Do's and Don'ts in Making Donations
•  Using Discount Marketing Without Killing Your Profits
•  Financial Straight Talk:  How to Keep More of What You Make

HIGH TECH MARKETING:
•  Watch This First:  How to Get the Most from Destination University
•  Introduction to Effective Email Marketing  
•  Best Practice Techniques in Email Marketing
•  Growing Your Business Using the Destination University Student Center:  Ten High Tech, Simple-to-Use Tools You Should be Using Now!
•  Using Search Engiine Optimization to Elevate Your Company's Site.
•  How to Use Google Alerts:  Stay ahead of your competition, attract the media, and become an Expert in your field.
•  Is Google Making Us Stupid? - Internet Search Secrets to Save Time and Money
•  Applying the New Rules of Marketing to Your Small Business

LEADERSHIP SKILLS:
•  Improving Business Performance and Attitude in Tough Financial Times
•  Trusting Your Intuition in Times of Crisis
•  Gaining Momentum and Moving Ahead When You're Feeling Stuck
•  Using Humor in the Workplace:  Create a Stronger Business and a Better Team
•  Creating the Customer Focused Company that Dares to Be Awesome
•  Upgrade Your Lifestyle and Improve Your BUsiness Results.  All at Once.
•  Technology Tips:  Usineg Dropbox and Adblock Plus to Save Time and Increase Efficiency
•  Achieving Your Business Goals Through Writing - Part 1:  An Interview with Dr. Henriette Klauser - author of "Write it Down-Make it Happen".  Dr. Henriette Klauser

MARKETING and ADVERTISING:
•  Applying Madison Avenue Advertising to Your Business, 1-4
•  Creating and Using the Consumer Hook to Grow Your Business
•  Using Bounceback Promotions:  The Easiest Way to Pull Customers Back
•  Building Word-of-Mouth:  The Secrets of Testimonial Capturing
•  Identifying the Most Profitable Customers
•  Pulling Customers to Your Business With Direct Response Marketing
•  Capitalizing on High Traffic Events and Festivals to Boost Sales
•  Maximizing Marketing in a Down Economy
•  Effective Last Minut Marketing Tools
•  After the Holidays:  First Quarter Tools to Bring in Over-Stressed Customers
•  How Small Talk Can Lead to Big Results in Your Business

NETWORKING:
•  How Small Talk Can Lead to Big Results in Your Business

PRODUCT DIFFERENTIATION:
•  Product Doesn't Matter, but Product Spotlighting Does
•  Creating Signature Items That Pull Customers and the Media to Your Business

PUBLIC RELATIONS:
•  How to Get Your Business on Television
•  Year-Round Publicity:  Capitalizing on Seasonal Holidays
•  Capturing the Media with Obscure Holidays

SELLING SKILLS:
•  Getting Employees to Sell More to Every Customer
•  Creating the Customer Focused Company
•  Jumpstart 2011:  12 New Ideas and Powerful Tools to Grow Sales and Eliminate Headaches in Your Independent Business

UNIQUE POSITIONING:
•  The Foundation of a Destination Business:  Your Unique Positioning
•  Introduction to Becoming a Destination Business 

SOCIAL NETWORKING:
•  How to Use Facebook to Sell Product, Drive Traffic and Minimize Ad Costs.
•  Social Networking Beyond Facebook:  Using Forsquare, Flickr and YouTube.
•  Social Networking Streamlined, Part 1:  How to repurpose content so you spend less time and get better response with social networking
•  Social Networking Streamlined, Part 2:  Organizing Online Content Using Instapaper and Evernote
•  Using Wordpress:  For Blogs and for Websites
 

"Our sales are up, customer response is great, and we have years of growth and food specials to achieve.  Our staff is happy ....more" Craig Lord, Owner - Toto's Tacoz, Wamego, KS
"Destination University has allowed us to be in contact over 16 times via email with our downtown merchants further...more" Greg Binns - First National Bank, Hutchinson, KS
"Love your webinars!  I especially enjoyed the one you did about window displays and lighting.  It inspired our local town to...more" Jeanette Lauture - Owner, Aunt Jean's Toys & Treats, Montclair, NJ
"Kansas Main Street has been very pleased with the Destination University webinars - with over 600 independently owned...more" Mary Helmer, Assistant State Coordinator - Kansas Main Street
"I just finished August's webinars & LOVED them.  I get such a HUGE jolt of energy every time I watch them wish I could...more" Stacey Blacker, Owner - Red White & Brew, Mount Holly, NJ
"Jon's on-line trainings are practical, right-on, jam-packed and useful proven information ... From office procedures to...more" Suzie York, Owner - Higher Calling Technologies, Parsons, KS
"The webinar on employees training has helped me get the right person in my store that I would want to be waited on if I came...more" JR Allen, Owner - Jocks Nitch Sporting Goods, Parsons, KS
"The webinars that you offer to businesses are most valuable.  They are informative as well as inspiring.  I recommend all...more" Katja van der Loo, Owner - Papyrus Home Design, Boonton, NJ
"This is priceless and immediately useful information.  Jon gives you the tools to make your business successful." Carole Anzalone-Newman - Executive Director, Main Street South Orange, NJ
"“This is what I am talking about!!  I know that the front of my shop needs help.  I know I am missing out on drive by and...more" Marina Wallis - Owner, Our Flower Shop, Medicine Hat, Alberta, Canada
"Customers have been excited to see all the new changes we have implemented." Bobette Siemens, Owner - Cottonwood Quilts, Hutchinson, KS
"I watched the "Signature Items" webinar yesterday.  Good refresher with updated examples!  The length was great and I think I...more" Kristen Pellicer - Ace Hardware, Longmont, CO
"Jon Schallert's webinars have given us a greater focus on customer service, great new ideas to pursue in marketing, and more...more" Greg Binns - First National Bank, Hutchinson, KS
""My biggest goal was to reach 1 million in sales, remodel on our ten year anniversary, and change our restaurant's image.  I...more" Owner name withheld by their request, June 25, 2010
 
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