Class List

When you become a Member of the Destination University Student Center, you will have access to all of these current and future webinars.  You can view any webinar at your convenience from any computer.  All you have to do is login, find the training you'd like to watch, click on the title and it begins.  It's that easy! 

» PLUS:  Every month there will be new webinars to view as we are continually taping new trainings.
» PLUS:  Every month we conduct a Live Webinar presented by one of our business experts where you can ask your own questions directly to them.  
» PLUS:  If you ever miss a Live Webinar, don't worry.  All Live broadcasts are recorded and available to view on-demand in the Destination University Student Center.  Just login when you have time and watch at your convenience.

Webinars are listed below by Topic Area.


BUSINESS APPEARANCE:
•  Capturing Customers in 7-Seconds When They Walk in Your Door
•  Store Windows That Drive Traffic and Sales
•  Effective Checkout Areas that Create Lasting Impressions and Sales
•  Using Customers in Your Graphics

BUSINESS STRATEGY:
•  Introduction to Becoming a Destination Business
•  Reevaluating Your Marketplace:  It's Bigger Than You Think
•  Understanding the 5 Consumer Time Zones

CUSTOMER SERVICE
•  How to Develop Ultra-Services That Customers Love

EMPLOYEE PERFORMANCE:
•  Using Humor in the Workplace:  Create a Stronger Business and a Better Team
 
FINANCE:
•  Financial Straight Talk:  How to Keep More of What You Make
•  Understanding Your Sales Numbers:  How to Impact Traffic and Transactions
•  Discount Pricing Strategies:  What Works, What Doesn't, and Why  
•  Do's and Don'ts in Making Donations

HIGH TECH MARKETING & SOCIAL NETWORKING:
•  Introduction to Effective Email Marketing  
•  Top 10 Website Mistakes
•  Does Your Business Need Social Networking?
•  Getting Started Using Twitter:  Is it Right for Your Business?
•  Getting Started Using Facebook:  From Friends to Fans
•  Getting Started Using LinkedIn:  Today's Business Card

LEADERSHIP SKILLS:
•  Improving Business Performance and Attitude in Tough Financial Times
•  Trusting Your Intuition in Times of Crisis
•  Achieving Leadership Balance:  Running Your Business vs. It Running You

MARKETING and ADVERTISING:
•  Applying Madison Avenue Advertising to Your Business, 1-4
•  Creating and Using the Consumer Hook to Grow Your Business
•  Using Bounceback Promotions:  The Easiest Way to Pull Customers Back
•  Building Word-of-Mouth:  The Secrets of Testimonial Capturing
•  The Basics of Guerilla Marketing
•  Identifying the Most Profitable Customers
•  Proactive vs. Passive Marketing:  Which Are You Doing?
•  Using Accolades and Praise in Your Marketing and Merchandising
•  Using Horizontal Marketing to Capture More Top 10% Customers
•  Conducting Free Events and Seminars in Your Business

NETWORKING:
•  How Small Talk Can Lead to Big Results in Your Business

PRODUCT DIFFERENTIATION:
•  Product Doesn't Matter, but Product Spotlighting Does
•  Advanced Product Spotlighting:  Creating Signature Items
•  Space-to-Sales Planning Your Product Lines
•  Building a Micro-Niche Product Line

PUBLIC RELATIONS:
•  How to Get Your Business on Television
•  Public Relations:  Get More Customers at Lower Costs
•  Getting Started in PR:  Making Contacts  
•  Year-Round Publicity:  Capitalizing on Seasonal Holidays
•  Capturing the Media with Obscure Holidays
•  Using High Tech PR with Online Press Releases
•  Using Google to Catch the Media

SELLING SKILLS:
•  Getting Employees to Sell More to Every Customer

UNIQUE POSITIONING
•  Creating the Customer Focused Company
•  The Foundation of a Destination Business:  Your Unique Positioning
•  Enhancing Your Unique Positioning
•  Creating Business Differences with Larger Competitors
 

"The webinar on employees training has helped me get the right person in my store that I would want to be waited on if I came...more" JR Allen, Owner - Jocks Nitch Sporting Goods, Parsons, KS
"Jon's on-line trainings are practical, right-on, jam-packed and useful proven information ... From office procedures to...more" Suzie York, Owner - Higher Calling Technologies, Parsons, KS
"I watched the "Signature Items" webinar yesterday.  Good refresher with updated examples!  The length was great and I think I...more" Kristen Pellicer - Ace Hardware, Longmont, CO
"Kansas Main Street has been very pleased with the Destination University webinars - with over 600 independently owned...more" Mary Helmer, Assistant State Coordinator - Kansas Main Street
"Jon Schallert's webinars have given us a greater focus on customer service, great new ideas to pursue in marketing, and more...more" Greg Binns - First National Bank, Hutchinson, KS
""My biggest goal was to reach 1 million in sales, remodel on our ten year anniversary, and change our restaurant's image.  I...more" Owner name withheld by their request, June 25, 2010
"I just finished August's webinars & LOVED them.  I get such a HUGE jolt of energy every time I watch them wish I could...more" Stacey Blacker, Owner - Red White & Brew, Mount Holly, NJ
"This is priceless and immediately useful information.  Jon gives you the tools to make your business successful." Carole Anzalone-Newman - Executive Director, Main Street South Orange, NJ
"Destination University has allowed us to be in contact over 16 times via email with our downtown merchants further...more" Greg Binns - First National Bank, Hutchinson, KS
"Our sales are up, customer response is great, and we have years of growth and food specials to achieve.  Our staff is happy ....more" Craig Lord, Owner - Toto's Tacoz, Wamego, KS
"Customers have been excited to see all the new changes we have implemented." Bobette Siemens, Owner - Cottonwood Quilts, Hutchinson, KS
"The webinars that you offer to businesses are most valuable.  They are informative as well as inspiring.  I recommend all...more" Katja van der Loo, Owner - Papyrus Home Design, Boonton, NJ
 
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