Destination University is the first online training library and social network site designed exclusively to help business owners thrive. It was created by Jon Schallert and The Schallert Group, Inc. in their continual effort to help business owners learn how to increase sales and profits in today's ever-changing and challenging economy.
Jon Schallert, President of The Schallert Group, Inc., is an internationally-recognized speaker and small business expert who teaches businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” processes, which he developed nearly 30 years of working with independent business owners. Schallert’s teachings have been used cities, towns, downtowns, shopping centers, retail chains, franchises, and independent small business owners.
When business owners employ Schallert’s training methods, businesses can draw consumers from outside their immediate marketplaces, keep more local consumers shopping locally, and compete with larger, better-capitalized competitors. When small business owners in the same marketplace utilize Schallert’s Destination techniques, they can change an entire marketplace, attracting more consumers, using less marketing dollars, and improving an entire area.
Schallert’s Destination Business education began with greeting card giant Hallmark Cards, where he was employed for 10 years. While at Hallmark, his unique marketing strategies were publicized throughout the company as “the Schallert Method”. Hallmark used his expertise on a nationwide multi-million dollar new product rollout, and awarded him its top sales award. Later, Hallmark tapped Schallert’s experience for their national reinvention of their card shop channel into "destination" stores.
After 10 years with Hallmark, Schallert left to start his consulting firm, The Schallert Group, Inc. He began speaking to small business owners in cities, downtowns, and communities around the country. After years of annually conducting over 1,000 in-business, on-site consultations with owners, and studying the most successful business owners in North America, Schallert developed his proprietary 14-step Destination Business process that he teaches today.
In order to provide more assistance to a greater number of business owners, The Schallert Group, Inc. invested in rich media training technology to bring business improvement workshops to owners, associations, and communities, via the Internet. With the launch of the company's online training program, business owners can access both live and on-demand webinars in the company's online learning social network, Destination University. With over 30 world-class authors and business experts contributing content and daily interaction and advice, Destination University is a leading-edge tool that gives independent business owners the same training advantages that are used by large corporations and major universities.
Read more about Destination University by reading the "What is DU?" section.
Schallert’s insight is frequently seen in national publications such as The Wall Street Journal and Entrepreneur Magazine. He is the only consultant in the world to receive the “Top Motivator” Marketing Award from Potentials Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network, and frequently presents his proprietary work at these organizations’ conferences.